BMW predicts a 50% increase in EV sales next year
BMW is
looking to increase their sales in electric and hybrid vehicles next year by 50
percent to put themselves ahead of the competition. Other auto companies have
been producing electric and hybrid vehicles for a long time so BMW is looking
to catch up and win.
“We’ll definitely boost sales by a
mid-double digit amount,” said Klaus Froehlich, BMW’s head of development.
“This is to stay ahead of the competition that’s starting to do its own
rollout” (Collin Woodward, Motor Trend)
It
seems as if BMW is kind of stretching their goal. They plan spending $8.3
billion to produce a full line of electric and hybrid vehicles. They plan to
offer 12 different types of EV's but are listing them at an enormous price of
$100,000 or more. They expect to increase their profit at a high rate but
Bloomberg notes it will be hard.
The
most popular electric vehicle BMW produces is the i3. The i3 is a small boxy,
hatch back with bright blue accents and a shiny over tone. According to
motortrend, these cars have a 2.0/5.0 rating. This is because they have a range
of 81 miles compared to other electric vehicles like the Tesla which gets about
400 miles.
Motor Trend Magazine:
Woodard, Collin. "BMW Looks to Increase EV Sales by 50 Percent in the Next
Year." Motor Trend Magazine, TEN The Enthusiast Network, 5 Dec. 2017,
www.motortrend.com/auto-news/. Accessed 6 Dec. 2017.
Year." Motor Trend Magazine, TEN The Enthusiast Network, 5 Dec. 2017,
www.motortrend.com/auto-news/. Accessed 6 Dec. 2017.
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